In a world where everyone wants to be a celebrity, we wanted to offer the ability to be both behind the camera and in front of it. Armani Exchange wanted an interactive mobile and Facebook app that could channel the creativity of their fans and increase brand engagement across social media platforms. And out came the A/X Stylepad.

The A/X Stylepad app and the Stylepad Gallery Facebook app allow the user to be creative director, model, and celebrity, then post the results to Facebook. Users could mix and match backgrounds with models, add text and even add their own pictures in the mix.

Mohawk designed and built the iOS and Facebook apps.