Integrated Laptop Launch

Client: Lenovo
Agency: Saatchi & Saatchi New York

You might not have realized it, but Lenovo is the largest PC manufacturer in the world. To help spread awareness of the release of four new Lenovo products, AOR Saatchi & Saatchi NY created a global campaign that was built around action, intrigue and excitement. They in turn partnered with Mohawk to bring the story to life. We connected the four products and extended the excitement through web videos, product tours, rich media banners, and standard banners.

Mohawk covered the production, offline/online editing, sound design, tracking, compositing, 2D animation, 3D modeling, design, front-end development, back-end development, and rich-media banner development.

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