Kate Spade Battle of the Bands

Client: Kate Spade
Agency: MAS

During New York’s Fashion Week, Kate Spade wanted to stand out amongst the pack. They decided to go the music route by holding a Facebook competition and hosting an epic Battle of the Bands event on the streets in the Meatpacking District. And Mohawk helped make it all happen.

With the simplicity of one Facebook page we built three tabs, turning the Kate Spade Facebook page into Battle of the Bands headquarters, where fans could watch music videos and like their favorite artists, view a live stream of the main event, and — of course — shop.

Mohawk designed and built the three-part Facebook tab, plus seamlessly filmed (with a tricaster) and live streamed the concert remotely.

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